If you’ve ever wondered, “Can I sell on TikTok Shop from my country?” — you’re not alone. TikTok is one of the fastest-growing platforms in the world, and its social commerce feature, TikTok Shop, is giving brands, creators, and businesses a powerful new way to connect with consumers and drive sales directly within the app.

In this blog, we’ll walk you through which countries currently have access to TikTok Shop, what that means for sellers, and how you can start selling if your location is supported. Whether you're a small business, content creator, or large brand, knowing where TikTok Shop is available is key to unlocking its full potential as a sales channel.

What is TikTok Shop?

TikTok Shop is a built-in shopping feature within the TikTok app that lets users discover and purchase products through videos, LIVE streams, and a dedicated storefront. It allows merchants to sell physical or digital products directly to their audience without leaving the app.

With tools like TikTok Ads Manager, video shopping ads, and seamless checkout, TikTok sellers can create an engaging experience that blends content and commerce — often referred to as social commerce.

Why Availability Depends on Your Country

Not all countries have the same level of access to TikTok Shop yet. TikTok is gradually rolling out its Seller Center based on regional infrastructure, legal requirements, and user demand. Some countries are fully supported, while others are still in development.

Being able to register depends on whether TikTok Seller Center is available in your country and if you meet basic requirements like having a registered business, a local TikTok account, and proper inventory management tools in place.

Supported TikTok Shop Countries (as of July 2025)

Here are the following countries where sellers can currently register and sell through the TikTok platform:

Countries with TikTok Seller Center Access:

You can create a TikTok Shop account and sell natively if you’re located in:

• United Kingdom

• United States

• Indonesia

• Malaysia

• Thailand

• Vietnam

• Philippines

• Singapore

• Mexico

• Brazil

These markets are actively developed and supported with local payment, shipping, and marketing infrastructure.

Countries Where TikTok Shop is Available to Buyers (but Not Yet Sellers)

Some countries — such as Germany, France, Spain, Italy, and others in Europe or the Middle East — allow users to shop through TikTok, but the Seller Center isn't open to local businesses yet.

In these cases, customers can buy from cross-border sellers (like those from China or the UK), but local merchants can’t create their own shop — yet.

Can You Sell to Other Countries if You're Not in a Supported Region?

Yes — in some cases. TikTok offers cross-border ecommerce programs that allow sellers from certain regions to sell into developed markets like the US or Southeast Asia.

For example:

• A company based in China can apply to sell in Southeast Asia.

• Some sellers in Asia can apply to reach Latin America or the United States, depending on logistics and compliance.

If you're outside the supported countries, it’s worth checking the TikTok Seller Center website for updates on cross-border selling programs or expected future launches.

What to Do If Your Country Isn’t Supported Yet

If you don’t see your region on the list, don’t worry — TikTok is expanding fast. In the meantime, you can:

• Join the waitlist or subscribe to updates from the official TikTok Shop site.

• Use your TikTok account to build an audience and advertise your products with video shopping ads, redirecting buyers to your website or another marketplace.

• Partner with creators in supported regions to test product visibility.

• Prepare your business with the right tools: inventory management, logistics partners, and marketing content.

How to Start Selling on TikTok Shop (If You’re in a Supported Country)

If you’re in one of the TikTok Shop countries, here’s how to get started:

1. Go to TikTok Seller Center

2. Create an account using your TikTok or email.

3. Submit your documents, including business registration and ID.

4. Upload your first products and set up shipping and return policies.

5. Use videos, ads, and creators to drive traffic to your shop.

The process is simple and TikTok provides plenty of tools to help sellers create, manage, and grow their shops — from shopping features to detailed sales analytics.

Tips for Selling Successfully on TikTok Shop

• Focus on engaging video content — think reviews, tutorials, and behind-the-scenes.

• Leverage TikTok LIVE to interact with your audience in real-time.

• Use TikTok Ads Manager to run video shopping ads targeted to your niche.

• Work with local creators and influencers to boost reach.

• Stay on top of trends and seasonal products.

Final Thoughts

The world of social commerce is growing rapidly, and TikTok Shop is leading the charge. With the right strategy, tools, and content, businesses in supported countries can tap into a massive and highly engaged audience.

If your country isn’t on the list yet, now’s the time to start building your brand and laying the groundwork. As TikTok continues to expand into new markets, the early movers will have a major advantage.

Want to stay updated on the latest TikTok Shop country launches and selling tips? Bookmark this blog, or follow us for news on future expansions.