Expanding to a TikTok shop is absolutely worth it in 2025, as it lets retailers reach customers worldwide and increase their sales. Millions of users scroll through TikTok videos every day, discovering products through entertaining clips, viral trends, and influencer recommendations. To make the most of this as a retailer, it's important to identify top trending products on TikTok, sell what’s truly in demand.

In this blog, we will look into the top trending products to sell on TikTok.

Top TikTok Trending Products in 2025

Here are the top trending TikTok products that retailers can sell in their online stores.

1. Makeup Products

Makeup continues to be one of the most profitable niches on TikTok. Makeup products that are easy to use, give instant results, and look great on camera are gaining popularity. There is a huge number of female audience on TikTok who love to engage with makeup content and buy it.

Top Trending Makeup Products on TikTok

• Liquid lipsticks with long-lasting formulas that are mess-free

• Color-correcting concealers for different skin tones, and to help with uneven skin tone and dark circles

• Multi-use highlighters and blushes

• Eyeshadow palettes with bold or neutral tones

• Magnetic or easy-to-apply eyelashes

• Makeup setting sprays

• Brow kits and mascaras

Why They Trend: Short 'get-ready-with-me' tutorials, before-and-after makeup transformations, and quick get-ready tips make these products easily viral on TikTok.

2. Skincare Essentials

Skincare is also one of the top trending products on TikTok shop, as more people have started caring for their skin. People often buy these products from TikTok because they see real people sharing honest results, making the products feel more trustworthy and effective.

Top Trending Skincare Products on TikTok:

• LED therapy masks

• Peptide serums

• Skin barrier creams

• Sunscreens with natural ingredients to protect the outer layer of skin

• Lip oils

• Hydrating blushes

• Glass-skin highlighters

• Snail mucin serum

• Kojic acid products

Why They Trend: Viral clips showing before-and-after transformations or TikTok trends such as quick skincare routines get engagement, especially among female and younger audiences.

3. Home and Lifestyle Upgrade Products

TikTok users can’t resist home products that look good and make life easier. When viewers see room transformations or clever home hacks in TikTok videos, they tend to buy the same items for their homes, offices, and other spaces.

Top Trending Home and Lifestyle Products:

• Minimalist storage boxes

• LED ambient lighting, including neon LED wall signs

• Self-cleaning gadgets

• Smart aromatherapy diffusers

• Wireless mini vacuums

• Stylish kitchen organizers

Why They Trend: Products that are spacious and stylish get engagement on TikTok as viewers love seeing practical home solutions. These videos inspire them to recreate the same look in their own spaces.

4. Tech and Gadgets

The Tech products and gadgets easily go viral on TikTok, as they provide smart solutions to protect gadgets and offer convenience, portability. Short videos showing how the products work, or clever tricks, make viewers understand their value, and encourage them to purchase from the TikTok shop.

Top Trending Tech and Gadgets Products on TikTok:

• Portable chargers

• AI mini printers

• Compact phone stands

• Bluetooth speakers

• Foldable keyboards

• Screen protectors for privacy

• Magnetic charging cables

Why They Trend: People love sharing short clips of their desk setups, travel essentials, or “what’s in my bag,” and these TikTok videos often make the products trend among students, professionals, and tech enthusiasts.

5. Fashion Products

Fashion products get attention on TikTok easily, as users are always looking for outfits that are both stylish and comfortable. Videos showing quick styling hacks or wardrobe transformations make viewers excited to try these TikTok trending products and buy the looks themselves.

Top Trending Fashion Products on TikTok:

• Oversized linen sets and oversized hoodies for everyday wear

• Statement belts

• Chunky silver jewelry, including charmed bracelets and necklaces

• Retro sneakers

• Eco-friendly and recycled materials

• Sundresses are popular during the summer months

• Yoga pants and crop tops

Why They Trend: Fashion content trends as TikTok users enjoy experimenting with outfits and sharing personal style. Short “Get ready with me” (GRWM) TikTok videos help users see how small details can completely change an outfit, and inspire them to buy the same products.

6. Pet Accessories

Pet accessories are popular on TikTok as they make pets look cute, stay comfortable, or behave in fun ways, which often catch viewers’ attention and inspire them to buy for their own pets.

Top Trending Pet Products on TikTok:

• Dog treat dispensers

• Automatic water fountains

• Pet grooming kits

• Cat toys

• Stylish pet clothing and accessories

• Portable pet carriers

Why They Trend: TikTok videos promoting pet accessories catch users' attention as pet owners love watching happy, playful animals.

7. Kitchen and Cooking Gadgets

Cooking and kitchen hacks are extremely popular on TikTok. Products that save time or make cooking fun sell fast on the TikTok shop. People love seeing how a small tool can completely change the cooking experience and want to buy them.

Top Trending Cooking Products on TikTok:

• Mini blenders

• Egg cookers

• Silicone molds

• Non-stick baking mats

• Electric milk frothers

• Mini sushi-making kits

• Spiral vegetable slicers

• Ice cream molds

Why They Trend: Simple and visually satisfying cooking videos are loved by TikTok users and grab their attention.

8. Health and Wellness Products

Wellness has become a big trend on TikTok, and people are looking for products that help them sleep better, relieve stress, and stay active. Wellness accessories are another trending products on TikTok that sell quickly because seeing others use them and get good results makes people want to try them too.

Trending Wellness Products on TikTok:

• Posture correctors

• Sleep-aid devices

• Hydration-tracking bottles

• Acupressure mats promote overall wellness

• Handheld massagers

• Collagen supplements for healthier skin

Why They Trend: Short videos showing morning routines, quick self-care hacks, or “reset day” tips make these products trend.

How Sellers Can Find Viral Products on TikTok?

Finding TikTok trending products early can help sellers get ahead in the competition. Here’s how retailers can learn about the viral TikTok products:

1. Use TikTok’s Search Bar: Search keywords like "trending TikTok products," "must-have items," or "viral TikTok products" to see what people are buying the most.

2. Check Trending TikTok Hashtags: Check popular hashtags like #TikTokMadeMeBuyIt, #TikTokShopFinds, and #ViralTikTokProducts to see what’s trending on TikTok.

3. Keep Country Trends in Mind: Trending products can vary from one TikTok Shop country to another, so choose products that match local consumer behavior.

4. Optimize TikTok Product Listings: Make the TikTok product descriptions SEO optimized. Use keywords in the product titles, captions, and hashtags so the products land in the people searches.

Wrapping Up

TikTok is more than just an entertainment app; it’s a platform where trends can turn into instant orders. Analyze the top TikTok shop trending products 2025, pick what fits your niche, and start marketing them.

Retailers running multiple e-commerce stores along with TikTok Shop can use QuickSync to sync all the stores' inventory, products, and orders.