TikTok Shop Countries 2026: Complete List of Every Country Where You Can Sell

If you are planning to sell on TikTok Shop, the first thing you need to check is country availability. Without this, you may end up building everything in a region where TikTok Shop is not yet active. This is especially important now because TikTok has over 1.5 billion monthly active users worldwide, and TikTok Shop generated $15.1 billion in US sales in 2025, with 68% year-on-year growth. As TikTok expands its commerce ecosystem globally, not every country is included at the same time.

Hence, we are here with this detailed blog. This blog provides a complete, up-to-date list of every TikTok Shop-supported country in 2026, organized by region so you can quickly find your market. We also cover what sellers need to qualify, which countries are coming next, and what to do if your country is not on the list yet.

TL;DR: Where Is TikTok Shop Available Right Now?

TikTok Shop is currently available to sellers in 19 countries across North America, Europe, Southeast Asia, East Asia, and Latin America. Supported countries: United States, Mexico, United Kingdom, Germany, France, Italy, Spain, Ireland, Poland, Netherlands, Belgium, Indonesia, Malaysia, Thailand, Vietnam, Philippines, Singapore, Japan, and Brazil. Coming soon: Hungary, Peru, and Kenya are expected to launch next. If your country is not on this list, cross-border selling programs may allow you to reach supported markets in some cases.

Once you can sell in your country, the next job is getting products in. Connect Shopify to TikTok Shop covers the setup.

What is TikTok Shop, and How Does It Work?

TikTok Shop is a built-in shopping feature within the TikTok app that allows businesses, creators, and brands to sell products directly to viewers without them ever leaving the app. It blends content and commerce in a way that no other major platform has ever achieved that level, making it one of the most powerful social commerce channels available today.

When someone watches a video featuring a product they like, they can tap to buy it right there in the app. No redirects, no separate website, no friction. The sale happens inside TikTok itself. This flawless and seamless shopping experience is why conversion rates on TikTok Shop significantly outperform traditional ecommerce.

There Are Three Ways You Can Sell on TikTok Shop

• Shoppable videos: Tag products in your regular TikTok videos so viewers can tap and buy directly from the content via shoppable videos, without leaving the app.
• LIVE shopping: Host live streams where you showcase products in real time and viewers purchase during the broadcast.
• Product showcase: Your dedicated TikTok Shop storefront where buyers can browse and purchase your full catalog.

The Complete List of TikTok Shop Countries in 2026

As of 2026, TikTok Shop is available in 19 countries. Below, we cover each one, organized by region, with notes on what makes each market unique and what sellers should know before signing up.

United States

The United States is TikTok Shop’s largest and most developed market. The TikTok Seller Center in the US offers the full suite of selling tools, including shoppable videos, LIVE shopping, product showcase, creator affiliate programs, and TikTok Ads Manager. The US market has a massive and highly engaged audience with strong purchasing power.

Mexico

Mexico was one of TikTok Shop’s Latin American launches and represents a fast-growing social commerce opportunity. TikTok’s user base in Mexico is young and highly engaged, and cross-border selling between Mexico and the US creates additional opportunities for sellers in both markets.

Europe

TikTok Shop expanded significantly across Europe also in 2024 and 2025, adding nine European markets to its TikTok Shop available countries list. European expansion reflects TikTok’s ambition to become a leading ecommerce platform globally, not just in Asia.

United Kingdom

The UK was one of TikTok Shop’s earliest launch markets outside Asia and remains one of its most mature European operations. British sellers have access to all TikTok Shop features and a strong creator ecosystem. Top trending products include beauty, fashion, and lifestyle products, which perform particularly well with UK audiences.

Germany

Germany is Europe’s largest ecommerce market, and TikTok Shop’s entry gives sellers access to a highly valuable audience. German consumers have strong purchasing power and high digital adoption rates.

France

France has a highly engaged TikTok user base and a strong appetite for fashion, beauty, and lifestyle products through social channels. French sellers can access the full TikTok Shop feature set through the Seller Center.

Italy

Italy’s TikTok community has shown strong adoption of video commerce, particularly in fashion and design categories that align naturally with Italy’s cultural strengths. Sellers in Italy can access the full range of TikTok Shop selling tools.

Spain

Spain has one of Europe’s most active TikTok user bases relative to population size. Spanish sellers can list products, run promotions, and participate in creator affiliate programs through TikTok Shop.

Ireland

Ireland is a fully supported market with access to all TikTok Shop features. While the market is smaller than those in other European countries, it provides sellers with a fully operational platform and access to Irish and broader English-speaking European audiences.

Poland

Poland is one of Central Europe’s fastest-growing ecommerce markets and TikTok Shop’s presence gives Polish sellers a new channel to reach domestic buyers. The Polish seller community on TikTok is growing rapidly.

Netherlands

The Netherlands has advanced logistics infrastructure and high digital commerce adoption, making it an attractive market for sellers. Dutch consumers are experienced online shoppers, and TikTok Shop gives sellers a new way to reach them through content-driven discovery.

Belgium

Belgium is a bilingual market with both Dutch and French-speaking audiences. Sellers in Belgium can access TikTok Shop and reach buyers across both communities. Cross-border purchasing from neighboring France and the Netherlands is also common.

Southeast Asia

Southeast Asia is TikTok Shop’s most established region outside the US and UK. TikTok Shop launched in Southeast Asia before expanding to Western markets, which means the tools, infrastructure, and seller ecosystem in this region are among the most mature on the platform.

Indonesia

Indonesia is TikTok Shop’s largest Southeast Asian market with one of the highest rates of live shopping adoption anywhere in the world. Indonesian sellers have access to a massive domestic audience, and TikTok’s creator marketplace is particularly active here.

Malaysia

Malaysia has an established and growing seller community on TikTok Shop. Creator affiliate programs are strong in Malaysia, and the market has a diverse mix of product categories performing well, including electronics, beauty, and home goods.

Thailand

Thailand has one of the highest rates of TikTok LIVE commerce adoption globally. Live shopping events regularly generate significant sales for Thai sellers, and the creator community is large and engaged. In Thailand, many new trending products and categories perform well, but beauty and fashion products dominate more strongly.

Vietnam

Vietnam is a rapidly growing market where TikTok Shop has seen strong adoption among both sellers and buyers. The Vietnamese seller base has grown significantly, and the platform is an important ecommerce channel for businesses of all sizes.

Philippines

The Philippines has one of the world’s highest social media usage rates, and TikTok Shop has found a receptive audience there. Mobile-first shopping behavior makes TikTok Shop a natural fit for Filipino consumers, and lifestyle, beauty, and home categories perform particularly well.

Singapore

Singapore is TikTok Shop’s most premium Southeast Asian market. Singaporean consumers have high purchasing power and strong expectations for product quality and seller reliability. Establishing brand trust is particularly important for sellers in this market. Many businesses also use TikTok Seller Fulfilment and reliable logistics partners to deliver orders faster and improve the customer experience.

Japan

Japan is TikTok Shop’s East Asian market outside China and represents a high-value opportunity for sellers. Japanese consumers have strong brand loyalty expectations and high standards for product quality and customer service. Sellers entering the Japanese market should be prepared for these expectations.

Brazil

Brazil is TikTok Shop’s primary Latin American market and the largest country by population in the region. Brazil has a young, mobile-first audience with high TikTok engagement and a growing appetite for social commerce.

Quick Reference Table of TikTok Shop Countries

Here is a complete at-a-glance view of every TikTok Shop country currently open to sellers, as well as those coming soon.

Country	Region	Seller Center	Currency	Notes for Sellers
United States	North America	Open	USD	Largest market, full features, creator marketplace active
Mexico	North America	Open	MXN	Fast-growing market, strong cross-border opportunity
United Kingdom	Europe	Open	GBP	One of the earliest launch markets, strong creator ecosystem
Germany	Europe	Open	EUR	Large ecommerce market, compliance requirements important
France	Europe	Open	EUR	High engagement, fashion and beauty categories strong
Italy	Europe	Open	EUR	Growing social commerce adoption, lifestyle products popular
Spain	Europe	Open	EUR	Active TikTok user base, strong mobile commerce growth
Ireland	Europe	Open	EUR	Smaller market but fully supported with all features
Poland	Europe	Open	PLN	Fast-growing ecommerce sector, high TikTok engagement
Netherlands	Europe	Open	EUR	Advanced logistics infrastructure, high digital adoption
Belgium	Europe	Open	EUR	Bilingual market, strong cross-border purchasing behavior
Indonesia	Southeast Asia	Open	IDR	Largest Southeast Asian market, high social commerce adoption
Malaysia	Southeast Asia	Open	MYR	Established market, strong affiliate and creator programs
Thailand	Southeast Asia	Open	THB	LIVE shopping highly popular, beauty and fashion dominant
Vietnam	Southeast Asia	Open	VND	High engagement market, rapidly growing seller base
Philippines	Southeast Asia	Open	PHP	Strong mobile-first audience, lifestyle and home goods popular
Singapore	Southeast Asia	Open	SGD	Premium market, tech-savvy buyers, strong brand presence
Japan	East Asia	Open	JPY	High-value market, quality expectations high, strong brand trust needed
Brazil	Latin America	Open	BRL	Largest Latin American market, young mobile-first audience
Hungary	Europe	Coming Soon	HUF	Expected expansion, high TikTok engagement
Peru	Latin America	Coming Soon	PEN	Growing ecommerce sector, TikTok user base expanding
Kenya	Africa	Coming Soon	KES	Pioneer African market, mobile commerce rapidly growing

Who Can Sell on TikTok Shop? Requirements to Meet

Now that you know which countries support TikTok Shop, the next question is whether you qualify to sell there. Because being in a supported country does not mean you can start selling. Therefore, before you open a TikTok Shop, you need to complete TikTok’s seller verification process and provide the required business and identity documents. 

While a few requirements vary depending on the country, the core eligibility criteria remain almost the same across all supported markets. 

General Requirements That Apply Across All Markets

• Registered business: You must have a business legally registered in a supported country. TikTok Shop is not available to individuals selling without a business registration in most markets.
• Tax identification number: A valid tax ID for your country is required for compliance with local tax laws.
• Identity verification: You will need to provide a government-issued photo ID, typically a passport or national ID card, as part of the verification process.
• Business documentation: Proof of business registration, such as a certificate of incorporation or business license, depending on your country.
• TikTok account: A TikTok account linked to your region. In most cases, you will connect your existing TikTok account to your Seller Center account.
• Bank account: A local bank account in the supported country to receive payments from your sales.
• Product eligibility: The products you intend to sell must comply with TikTok Shop’s permitted products policy. Certain categories, including weapons, dangerous goods, and counterfeit items, are prohibited across all markets.

Note: Even if you meet all of the requirements above, TikTok may ask for additional documents based on your country, business type, or the products you plan to sell. It is a good idea to check your local Seller Center requirements before starting your application.

What Are the Country-Specific Compliance Requirements for TikTok Shop 

The basic requirements above apply to every seller, but some countries have additional rules based on local laws and tax regulations. So we would strongly advise you that before you submit your application, you understand the requirements for your region. This can help you avoid delays during the verification process. 

United States

• To sell on TikTok Shop in the United States, you need to meet the following requirements:
• Your business must be legally registered in the United States.
• You need an Employer Identification Number (EIN) or a Social Security Number (SSN) for tax purposes.
• You must have a US bank account to receive payouts.
• Your products must follow US consumer safety regulations.
• The account holder must be at least 18 years old. 

United Kingdom

If you plan to sell in the United Kingdom, you will need:

• A business registered with Companies House or another recognized UK registration authority.
• A valid UK VAT number if your business is required to register for VAT.
• A UK bank account for receiving payouts.
• Products that meet UK consumer protection and trading standards.
• Compliance with UK data protection rules when handling customer information.

European Countries

The requirements below apply to sellers for European countries such as Germany, France, Italy, Spain, Ireland, Poland, the Netherlands, and Belgium.

• Your business must be registered in the country where you plan to sell or have a valid EU business registration.
• You need VAT registration where required by local law.
• You must follow European data protection rules when collecting and storing customer information.
• Your products must meet EU safety standards. Some products also require CE marking before they can be sold.
• You need a valid EU bank account or IBAN to receive payments.

Southeast Asia

Sellers in Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and Singapore should meet these requirements:

• Register your business in the country where you want to sell.
• Complete the required local tax registration, such as VAT or GST, depending on the country.
• Use a local bank account to receive payouts in the local currency.
• Make sure your products comply with local consumer safety and import regulations.
• Complete any additional verification steps required for your specific market.

Latin America

The following requirements apply to sellers in Mexico and Brazil.

• Register your business in the country where you want to sell.
• Obtain the required local tax identification number. This is the RFC in Mexico and the CNPJ in Brazil.
• Use a local bank account to receive payouts.
• Ensure your products comply with local consumer protection laws.
• Follow local import regulations if you source products from other countries.

Note: We verified the requirements in this guide as of the publication date. However, TikTok may update its seller policies and verification requirements over time. While we keep this guide updated with major changes, we recommend checking your local TikTok Shop Seller Center before applying.

Upcoming TikTok Shop Countries and New Markets

Now that you know where TikTok Shop is available today and what it takes to become a seller, you may be wondering which countries will be added next.

TikTok continues to expand its ecommerce platform into new markets each year. Some upcoming launches have already been announced, while others are based on TikTok’s expansion strategy, market demand, and existing user growth. 

Confirmed Upcoming Markets

• Hungary: Hungary is expected to be among the next European markets to gain full TikTok Shop Seller Center access.
• Peru: Peru represents TikTok’s continued expansion in Latin America, building on the foundation established in Mexico and Brazil.
• Kenya: Kenya is set to become TikTok Shop’s first African market, reflecting the continent’s rapidly growing digital commerce adoption. 

Regions Being Prioritized for Future Expansion

• Middle East: The UAE and Saudi Arabia have large TikTok user bases and advanced digital payment infrastructure, making them strong candidates for near-term expansion.
• South Asia: India and Pakistan represent enormous potential markets. TikTok’s relationship with India is currently complicated by regulatory factors but remains a long-term strategic target.
• Additional European markets: TikTok is likely to continue expanding across Europe into markets where it already has strong user engagement but no seller center yet.
• Canada and Australia: Both countries have large English-speaking TikTok user bases and are frequently searched by sellers wondering about availability. Both are expected to launch at some point, but no official timeline has been confirmed.

How TikTok Decides Which Countries to Launch Next?

While TikTok has announced some upcoming markets, many sellers also want to know how the company chooses where to expand next. TikTok does not launch TikTok Shop in every country at the same time. 

Before entering a new market, the company looks at several factors to make sure both sellers and buyers can have a smooth shopping experience. 

Here are some of the key factors TikTok considers before launching TikTok Shop in a new country.

• Strong TikTok user base: Countries with a large and active TikTok audience are more likely to be considered for expansion.
• Digital payment systems: Buyers need reliable payment options that support secure in-app purchases.
• Logistics and delivery: Efficient shipping and fulfillment networks help ensure orders reach customers on time.
• Local regulations: TikTok looks for clear rules around ecommerce, consumer protection, and online payments before launching.
• Seller demand: A growing community of local businesses and brands interested in selling on TikTok Shop can also influence expansion decisions.

Overall, TikTok expands into markets where the conditions support triple digit growth for both buyers and sellers. If your country is not supported yet, these factors can give you a better idea of when TikTok Shop may become available.

Can You Sell on TikTok Shop If Your Country Is Not Supported?

This is one of the most common questions from sellers whose countries are not yet on the TikTok Shop countries list. The short and honest answer is no. You cannot officially open a TikTok Shop from an unsupported country. However, depending on your business setup, there are a few legitimate ways to reach TikTok Shop customers without violating the platform’s policies. 

TikTok’s Cross-Border Selling Program

TikTok offers cross-border selling programs that let eligible businesses sell to customers in supported markets. For example, some businesses registered in China can sell to buyers in Southeast Asia and, in certain cases, the United States and other EU markets.

Eligibility depends on where your business is registered and the market you want to sell in. If your business is legally registered in a supported country, you may be able to open a TikTok Shop through that entity, even if you live elsewhere.

Common Mistakes That Can Lead to Account Suspension

• Use a VPN to access Seller Center: Using a VPN to access TikTok Shop from an unsupported country violates TikTok’s Terms of Service. If TikTok detects it, your account could be suspended, your payouts frozen, or your seller account permanently removed.
• Misrepresent your business location: Using a fake business address or claiming your business is located in a supported country can lead to account suspension or a permanent ban. 

What You Should Do Instead

If TikTok Shop is not available in your country yet, you do not have to do anything against TikTok Shop’s policy as it can lead to account suspensions. There are several ways to grow your business and prepare for a successful launch when your market becomes available.

• Build your TikTok audience first: Start creating content and growing your followers with your existing TikTok account. Building an engaged audience now can give your business a strong head start when TikTok Shop launches in your country.
• Use TikTok Ads to Drive Traffic: TikTok Ads Manager is available in many more countries than TikTok Shop. You can run video ads that direct potential customers to your website, online store, or another ecommerce marketplace.
• Partner With Creators in Supported Markets: Work with creators or influencers in countries where TikTok Shop is already available. This can help your products reach customers who can purchase directly through TikTok Shop.
• Monitor official TikTok announcements: Follow TikTok for Business and check the TikTok Shop Seller Center for official announcements about new country launches. Staying informed helps you prepare your business as soon as your market becomes eligible.

How to Set Up Your TikTok Shop Seller Center Account

If your country is already on the TikTok Shop supported countries list, or you qualify through TikTok’s cross-border selling program, you’re ready for the next step. Now it’s time to create your TikTok Shop Seller Center account and start selling.

The setup process is straightforward and only takes a few steps. Here’s how to get your shop up and running.

1. Go to the TikTok Shop Seller Center

Visit the official TikTok Shop Seller Center for your country. Since each region has its own Seller Center, search for “TikTok Shop Seller Center + your country” to find the correct page. Always use the official TikTok website when creating your account.

2. Create Your Seller Account

Sign up using your existing TikTok account, email address, or phone number. If you already have a TikTok account, using it is the easiest option because it connects your content and your shop in one place.

3. Verify Your Business

Upload the documents TikTok asks for, such as:

• Your business registration document.
• Your tax identification number.
• A government-issued photo ID.

Having these documents ready before you start can help speed up the approval process.

4. Add Your Bank Account

Connect a bank account so TikTok can send you payments from your sales. In most cases, the bank account must be registered in the same country as your business.

5. Add Your Products

Upload the products you want to sell. Include clear product names, helpful product descriptions, high-quality photos, and accurate prices. A complete product listing makes it easier for customers to understand what they are buying.

6. Set Up Shipping and Returns

Before you start selling, add your shipping options, estimated delivery times, and return policy. Buyers often check this information before placing an order.

7. Start Creating Shoppable Content

Once your products are approved, start creating TikTok videos and tag your products in them. You can also sell through LIVE shopping and your product showcase, giving customers multiple ways to discover and buy your products.

That’s it! Once your account is approved and your products are live, you’re ready to start selling on TikTok Shop. Keep creating engaging content, work with creators when possible, and optimize your product listings to reach more customers and grow your sales.

Best Practices for Selling Successfully on TikTok Shop

Now that your TikTok Shop is ready, it’s time to start selling. But simply listing products is not enough. The sellers who see the best results create engaging content, stay active, and build trust with their audience.

Here are some practical tips to help you get the most out of TikTok Shop.

Lead With Entertaining Content, Not Just Product Listings:

TikTok users come to the platform for entertainment. The sellers who generate the most sales through video commerce are the ones who make their product content genuinely engaging, whether that is through demonstrations, tutorials, humor, or storytelling. Hard product pitches tend to underperform on TikTok compared to content that feels natural to the platform.

Use TikTok LIVE to Drive Significant Sales:

Live shopping on TikTok Shop is one of the most powerful selling formats on the platform. LIVE sessions allow you to demonstrate products, answer questions in real time, and create urgency through limited-time offers. In markets like Thailand and Indonesia, LIVE commerce generates a substantial portion of total TikTok Shop revenue for successful sellers.

Build Creator Partnerships:

You don’t have to create all the content yourself. Partnering with creators or influencers can help you reach new audiences and build trust more quickly. Through TikTok Shop’s creator affiliate program, creators can promote products to their followers and earn a commission on successful sales.

Stay Consistent With Your Posting Schedule

TikTok’s algorithm rewards consistency. Sellers who post regularly, even if individual videos are modest performers, build up algorithmic momentum that gives their content better organic reach over time.

Manage Your Inventory Carefully

If you sell on multiple platforms, make sure your inventory stays accurate everywhere. Nothing frustrates customers more than ordering a product that is actually out of stock. Using an inventory management or product sync tool like QuickSync.Pro can help keep your stock levels updated across all your sales channels and reduce the risk of overselling.

How QuickSync Helps Sellers Manage Multi-Channel Operations

As your TikTok Shop grows, there’s a good chance you won’t be selling only on TikTok. Many businesses also sell through Shopify, Amazon, eBay, Etsy, or their own online store.

While selling on multiple platforms helps you reach more customers, it also makes managing your business more challenging. One of the biggest challenges is keeping your inventory accurate across every sales channel.

This is where QuickSync can help.

QuickSync automatically syncs your inventory, products, and orders across your connected sales channels. When a sale happens on TikTok Shop, your stock levels update across your other stores in real time, helping you avoid overselling and reducing the need for manual updates.

“If you sell on more than one marketplace, using an inventory sync tool becomes increasingly important as your order volume grows. It helps keep your stock accurate, reduces manual work, and creates a better shopping experience for your customers.” – Marija Bacelic, COO at QuickSync and Multichannel Ecommerce Expert

 Connect Your Stores with QuickSync in Just 4 Steps 

• Sign up at QuickSync.pro. Start your free 14-day trial. No credit card required. 
• Connect your TikTok Shop account. Authorize QuickSync to access your TikTok Shop Seller Center. QuickSync imports your existing product catalog automatically.
• Connect your other channels. Add your Shopify store, Amazon account, or other platforms. QuickSync maps products between platforms using SKUs. 
• Set your sync preferences. Choose what syncs automatically and in which direction. Set it once and QuickSync manages everything from that point forward.
• Go live. Every sale on every channel updates inventory everywhere instantly. Every order routes to one central dashboard automatically.

The best part is that you can try QuickSync for free for 14 days with no credit card required. Explore all the features, see how it simplifies your daily operations, and then choose a plan that best fits your business as you grow.

The Bottom Line

The crux of the whole blog is that TikTok Shop is now live in 19 countries in 2026 and continues to grow as one of the most powerful social commerce platforms for modern sellers. For businesses in supported regions, this opens direct access to a large, highly engaged audience that shops through content, not traditional search.

If your country is not supported yet, the best strategy is preparation. Building your TikTok presence, setting up your business properly, and monitoring official updates can help you move quickly when new markets launch.

And for sellers already operating across multiple channels, scaling successfully requires strong operational control. Managing inventory manually across platforms becomes difficult over time. QuickSync helps simplify this by keeping everything synced in real time across all sales channels.

Frequently Asked Questions