If you have ever opened TikTok just for a minute and ended up scrolling for an hour into beauty tutorials, welcome to the club. TikTok has become a beauty showstopper app, where new TikTok makeup trends 2025 go viral overnight, and get many likes, comments, and views.

Let’s check out the top TikTok makeup trends right now and learn how to do them at home.

Most Viral TikTok Makeup Trends 2025

For anyone who’s ever tried to copy a TikTok look in front of their mirror, you already know how magical it feels when it actually works. These are some of the TikTok viral makeup trends right now, which you can give a try.

1. The “Butter Skin” Glow-Up

The butter skin glow up is one of the best makeup trends on TikTok, especially for those who want a smooth look. Say goodbye to heavy, patchy foundation, which gives cakey finishes and a white cast. This viral TikTok makeup trend is perfect for everyday wear and has gained popularity across the spring and summer seasons.

How to achieve this viral TikTok makeup look:

• To get a smooth butter skin with a natural glow, just layer moisturizer, primer, and a light foundation.

• Lastly, finish it by applying cream blush on the cheeks. 

2. Siren Eyes

Those who are fans of cat eyes and love to play with eyeliner must try the Siren Eyes TikTok trend. This look gives a smoky eye look. The siren eyes include dramatic wings or extended eyeliner with shimmering or glossy eyeshadows that catch the light. It’s glamorous, edgy, and perfect for parties.

How to recreate Siren Eye TikTok makeup look:

• Draw a sharp, pointed winged eyeliner or apply a freehand extended eyeliner.

• Apply a shimmery or glossy eyeshadow on the eyelid.

• Highlight the inner corners of the eyes with a light shimmer. Either use silver shimmer or golden shimmer for this.

• For a final touch to this look, apply a good volume mascara.

• Lastly, if you are comfortable with fake eyelashes, apply them too.

3.  Natural “No-Makeup” Makeup

The natural no makeup look is also one of the popular TikTok trends, especially among those who don't like flashy makeup. It focuses on minimal makeup with little base coverage, with some good foundation, concealer, subtle highlights, and soft, neutral shades for lips and eyes. For a more aesthetic overall look, also add light pink blush on the cheeks.

How to try this viral TikTok makeup look at home:

• Start with clean, well-moisturized skin.

• Apply a lightweight tinted moisturizer or BB cream instead of a heavy foundation.

• Use a creamy concealer only where needed, like under the eyes or on small spots.

• Add a soft cream blush to the cheeks.

• Lightly fill in the eyebrows and apply a thin coat of mascara.

• Finish with a tinted lip balm or nude lip gloss.

4. Strawberry Girl Look

The Strawberry Girl Look is another one of the top TikTok makeup trends 2025 right now. This trend was originally started by Hailey Bieber. This look will give you rosy cheeks, a few cute freckles, and glossy lips that look naturally juicy. The strawberry girl trend is all about looking fresh, youthful, and slightly sun-kissed.

How to get this viral TikTok makeup look at home:

• Apply a light foundation or tinted moisturizer.

• Then put cream blush on the cheeks and nose.

• Add a tiny wing or soft pink eyeshadow.

• Finish with a berry-colored lip gloss.

5. Conservative Girl Makeup

This viral makeup trend on TikTok is more of a humorous parody of outdated makeup. People on TikTok use extremely dramatic makeup, such as mismatched foundation, a very dark tan, thick eyeliner, and bright, bold lipstick, just for laughs. If you are an active user who frequently posts TikTok videos and wants likes, you can try this makeup look for views.

How to get this makeup look:

• To try this latest TikTok makeup trend, use a foundation a little darker or lighter than your skin.

• Add a heavy bronzer or fake tan.

• Draw thick eyeliner and put on clumpy mascara.

• Finish with a really bright lipstick.

• Add extra blush or contour if you want it extra funny.

6. Y2K Lips

The Y2K lips TikTok makeup trend is a recreation of late 1990s and early 2000s beauty. The viral TikTok makeup trend has been popularized by Gen Z, who love trying old beauty looks.

To get Y2K lips, you can go for juicy lips, which are shiny, glossy, and hydrated using lip gloss, tints, or lip oils. Or try concealer lips, where the center of the lips is a lighter nude or pale shade, and the edges are lined with a darker lip liner to create a pouty look.

How to achieve this viral TikTok makeup look:

• Start by applying a lip balm to keep the lips soft.

• For juicy lips, apply a shiny gloss or tint evenly across the lips.

• For concealer lips, outline the lips with a darker lip liner, then fill in the center with a lighter lipstick or concealer.

• Dab a little lip balm or gloss in the center for extra shine.

7. Monochromatic Makeup

The monochromatic makeup trend on TikTok is about using one color for the eyes, cheeks, and lips. It gives a clean, simple, and matching look that suits any occasion. You can choose shades like peach, pink, or red, depending on your skin tone.

How to try this makeup look:

• Choose the color that you want.

• Apply a light peach eyeshadow on the eyelids, a matching cream blush on the cheeks.

• Finish with a peach lip tint or gloss.

• Use multipurpose cream tints that work for all three areas to make it even better.

8. Dewy Highlight and Glow

If you want a natural-looking face, try the dewy highlight and glow makeup trend. With this trend, you get a fresh, radiant shine on the skin rather than a shimmery or glittery finish. It makes the face look healthy, hydrated, and youthful. This trend works great with the butter skin look and is perfect for anyone who loves a soft, glowy finish instead of a matte one.

How to get this viral TikTok makeup look:

• Start by applying a hydrating serum or moisturizer as the base.

• Then use a liquid or cream highlighter on the high points of your face, like cheekbones, nose bridge, and brow bones.

• You can also mix a few drops of liquid highlighter into the foundation for an all-over glow.

• Finish with a dewy makeup setting spray to lock in the shine.

Best TikTok Makeup Products You Need in 2025

To recreate these TikTok viral makeup looks at home, you will need the right products that are trending on the TikTok app right now. Here are some of the most loved TikTok makeup products this year that you can try

• Charlotte Tilbury Flawless Filter: For a glowing base that gives that butter-skin effect.

• Rare Beauty Soft Pinch Liquid Blush: TikTok’s favorite blush for the Strawberry Girl and No-Makeup looks.

• Laneige Lip Glowy Balm: Keeps lips soft and hydrated for a glossy, plump look.

• Maybelline Sky High Mascara: Perfect for achieving Siren Eyes with dramatic lashes.

• Dior Lip Oil: The ultimate Y2K glossy lip essential.

• Elf Halo Glow Liquid Filter: A budget-friendly dupe for achieving dewy, radiant skin.

• Nars Cream Blush: Ideal for a smooth, natural blush on the cheeks.

Wrapping Up

TikTok makeup trends 2025 have completely redefined beauty, from skincare-inspired looks to fun throwback retro styles. The next time you scroll through the feed and spot a new TikTok beauty trend, don’t hesitate to try it.

If you sell makeup on a TikTok shop, make sure your store is ready for the orders, as beauty products can go viral overnight. Create short, trendy TikTok videos showing how to use the products to get engagement and turn viewers into buyers.

With QuickSync, you can connect the TikTok Shop with other online stores, manage stock in one place, and handle orders faster.