Square Amazon Integration: Stop Updating Stock Twice

Sell on Square or Amazon and QuickSync updates the other automatically.

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How to connect Square and Amazon

  1. Connect Square

    You sign in to Square and approve QuickSync. It covers your catalogue, stock and orders across the locations you pick.

    ~1 minute
  2. Connect Amazon

    You authorise QuickSync in Seller Central for the marketplaces you sell in.

    ~1 minute
  3. Choose what to sync

    Pick all products or a list, the source store and its locations. Existing products match by SKU.

    ~5 minutes
  4. Start syncing

    Click Start Syncing. Stock aligns from your source store, then stays in step on its own.

    Depends on catalogue size
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Step by stepHow to connect SquareSquare FAQsHow to connect AmazonAmazon FAQsQuickSync setup guideCheck your SKUs before syncingAll docs

What QuickSync syncs between Square and Amazon

WhatSquareAmazon
Stock countBoth waysTwo-way for items you ship, one-way for FBA
New listingsWe can create and updateWe can create and update
PricesSent, with your rule appliedSent, with your rule applied
Orders inInto QuickSyncInto QuickSync
Tracking backSquare does not accept oneAmazon does not accept one from us
Photos and optionsPhotos, sizes and coloursPhotos, sizes and colours

Follow one Amazon sale

For shops that ring sales on a Square register and also sell on Amazon. Neither side accepts a tracking number from us, so shipping detail for both lives in QuickSync, and Amazon keeps its own count for anything it stores and ships.

Amazon Amazon · order #447114:02:11
Classic Tee, Black, M1 × $24.00
Stock before this sale42

Synced automatically
Square Square updated
ChannelStockUpdated
AmazonAmazon41sold here
SquareSquare41updated

What to know before you connect

Inventory limit

FBA inventory stays with Amazon

We always send your count to Amazon, but we only take changes back for items you ship yourself. Anything Amazon stores and ships for you (FBA) keeps its own count, which is Amazon's to own.

Manual control

Listings do not publish to Square or Amazon on their own

Copying a listing from Square to Amazon (or the other way) always waits for you to look at it. Stock is the only thing that moves on its own, and only once you have turned it on.

Where tracking lives

Neither side will hold a tracking number

Both platforms lack the field, so the workflow has to account for it from day one.

Square has no field for a tracking number, and neither does Amazon. So when you post an order from this stock, the number lives in QuickSync and there is no second place to read it from. Nothing is lost. But if your process is for someone to open Amazon or the Square dashboard and read tracking off the record, that process is the thing to change before you connect rather than after.

The upside on this pair is speed. Both Square and Amazon push their changes to us as they happen, so neither is sitting behind a scheduled check. A sale at the till and a sale on Amazon each reach the other side without waiting to be noticed, which is the situation that otherwise produces an oversell on a busy Saturday with a queue at the counter.

Before you connect

Twenty characters is the whole budget

Amazon has the tightest SKU limit we deal with anywhere; Square is four times as generous.

Square will hold 80 characters of SKU. Amazon takes 20. Since the SKU is what identifies the item on both sides, the shorter limit governs everything, and 20 characters goes fast in any naming scheme built out of words. We truncate at the channel’s limit rather than refusing to send, so nothing errors: the item simply stops pairing with itself, and you find out when a count drifts weeks later.

Which way stock moves depends on who ships it. We always send your count out to Amazon, so a till sale lowers what Amazon shows. Changes coming back are the part that differs. For items you pick and post yourself, Amazon-side changes reach us and carry through to Square. For anything Amazon holds and ships, we deliberately leave the count alone.

That last part is a design decision rather than an unfinished feature. Amazon knows what is on its own shelves; we would be guessing at receipts, damages and returns that never pass through us. So those items keep Amazon’s figure, and your Square count is not expected to match them. Worth saying out loud, because a book number that quietly disagrees with a warehouse is worse than no number at all.

Questions people ask about this pair

How do I connect Square to Amazon?

You sign in to Square and approve QuickSync. It covers your catalogue, stock and orders across the locations you pick. You authorise QuickSync in Seller Central for the marketplaces you sell in. Then match products by SKU, choose which shop holds the true count on day one and turn the sync on. Keep SKUs within 20 characters, Amazon’s limit.

Can I sync Square POS inventory with Amazon?

Yes, matched by SKU. Two things to plan for: Amazon truncates any SKU longer than 20 characters, and stock that Amazon holds and ships keeps its own count. Items you pick and post yourself sync in both directions.

Where does tracking go for Square and Amazon orders?

Into QuickSync, and only there. Neither platform has a field for a tracking number, which makes this the one gap on the pair worth designing around, because there is no second place to read it from. If your team works out of the Square dashboard or Amazon, they will need to look in QuickSync instead.

Do I have to re-list my Square products on Amazon?

No. We match your existing Square and Amazon listings by SKU, and hand you a short list of whatever we could not match. You can also copy a listing from one side to the other if you want it in both places; that step always waits for you.

Can I charge a different price on Amazon?

Yes. Set a rule once for Amazon: a percentage, a fixed uplift, or a price you type yourself. We apply it whenever the price changes, and nothing forces Square and Amazon to the same number.

Does the tracking number go back to both shops?

Not to Square and Amazon. Square has no way for us to send a tracking number back, so the shipping detail stays in QuickSync and in whichever shop the order came from. Amazon has no way for us to send a tracking number back.

Does an Amazon order get recreated on Square?

No. The order stays on Amazon. We pull it into your one QuickSync list next to your Square orders so you pack from one place, without creating a duplicate Square order for it.

What happens if a buyer cancels or I refund them on Square or Amazon?

A refund alone does not restock an item. When the originating platform reports a stock increase, QuickSync propagates the updated quantity between Square and Amazon.

Which plan do I need for Square and Amazon?

Lite covers Square and Amazon. Lite is $19 a month for two shops and holds 1,000 items, with up to eight connected integrations. You would move up a plan for catalogue size, and your bill goes up by another $19 if you connect a third shop.

Connect Square and Amazon

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