Square Amazon Integration: Stop Updating Stock Twice

Sell on Square or Amazon and QuickSync updates the other automatically.

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How to connect Square and Amazon

  1. Connect Square

    You sign in to Square and approve QuickSync. It covers your catalogue, stock and orders across the locations you pick.

    ~1 minute
  2. Connect Amazon

    You authorise QuickSync in Seller Central for the marketplaces you sell in.

    ~1 minute
  3. Choose what to sync

    Pick all products or a list, the source store and its locations. Existing products match by SKU.

    ~5 minutes
  4. Start syncing

    Click Start Syncing. Stock aligns from your source store, then stays in step on its own.

    Depends on catalogue size
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Step by stepHow to connect SquareHow to connect AmazonQuickSync setup guideCheck your SKUs before syncingAll docs

What QuickSync syncs between Square and Amazon

WhatSquareAmazon
Stock countBoth waysTwo-way for items you ship, one-way for FBA
New listingsWe can create and updateWe can create and update
PricesSent, with your rule appliedSent, with your rule applied
Orders inInto QuickSyncInto QuickSync
Tracking backSquare does not accept oneEligible merchant-fulfilled shipments
Photos and optionsPhotos, sizes and coloursPhotos, sizes and colours

Example: follow one Amazon sale

For shops selling through Square and Amazon. Eligible merchant-fulfilled Amazon orders can receive supported shipment tracking; QuickSync does not write tracking numbers back to Square.

Amazon Amazon · order #447114:02:11
Classic Tee, Black, M1 × $24.00
Stock before this sale42

Synced automatically
Square Square updated
ChannelStockUpdated
AmazonAmazon41sold here
SquareSquare41updated

What to know before you connect

Inventory limit

FBA inventory stays with Amazon

We always send your count to Amazon, but we only take changes back for items you ship yourself. Anything Amazon stores and ships for you (FBA) keeps its own count, which is Amazon's to own.

Manual control

Review export and draft settings for Square and Amazon

Connecting Square and Amazon imports their catalogues. A confirmed Sync Products export can create missing products. Ongoing product syncing follows your master store on Pro or higher. Use Create as drafts where supported when you want to review copies before publication.

Where tracking lives

Tracking depends on the source

Eligible merchant-fulfilled Amazon orders can receive supported tracking; Square does not receive tracking numbers from QuickSync.

QuickSync can return supported carrier and tracking details to eligible merchant-fulfilled Amazon orders. Amazon manages FBA shipments. QuickSync does not push carrier or tracking numbers back to Square.

The upside on this pair is speed. Both Square and Amazon push their changes to us as they happen, so neither is sitting behind a scheduled check. A sale at the till and a sale on Amazon each reach the other side without waiting to be noticed, which is the situation that otherwise produces an oversell on a busy Saturday with a queue at the counter.

Before you connect

Twenty characters is the whole budget

Amazon has the tightest SKU limit we deal with anywhere; Square is four times as generous.

Square will hold 80 characters of SKU. Amazon takes 20. Since the SKU is what identifies the item on both sides, the shorter limit governs everything, and 20 characters goes fast in any naming scheme built out of words. We truncate at the channel’s limit rather than refusing to send, so nothing errors: the item simply stops pairing with itself, and you find out when a count drifts weeks later.

Which way stock moves depends on who ships it. We always send your count out to Amazon, so a till sale lowers what Amazon shows. Changes coming back are the part that differs. For items you pick and post yourself, Amazon-side changes reach us and carry through to Square. For anything Amazon holds and ships, we deliberately leave the count alone.

That last part is a design decision rather than an unfinished feature. Amazon knows what is on its own shelves; we would be guessing at receipts, damages and returns that never pass through us. So those items keep Amazon’s figure, and your Square count is not expected to match them. Worth saying out loud, because a book number that quietly disagrees with a warehouse is worse than no number at all.

Questions people ask about this pair

How do I connect Square to Amazon?

You sign in to Square and approve QuickSync. It covers your catalogue, stock and orders across the locations you pick. You authorise QuickSync in Seller Central for the marketplaces you sell in. Then match products by SKU, choose which shop holds the true count on day one and turn the sync on. Keep SKUs within 20 characters, Amazon’s limit.

Can I sync Square POS inventory with Amazon?

Yes, matched by SKU. Two things to plan for: Amazon truncates any SKU longer than 20 characters, and stock that Amazon holds and ships keeps its own count. Items you pick and post yourself sync in both directions.

Where does tracking go for Square and Amazon orders?

Supported shipment updates return to the original order when the connected fulfillment store supplies them. QuickSync does not push carrier or tracking numbers to Square. QuickSync can confirm eligible merchant-fulfilled Amazon shipments with supported carrier and tracking details. Amazon manages FBA shipments.

Do I have to re-list my Square products on Amazon?

No. Existing Square and Amazon listings match by SKU. A separate Sync Products export can create missing products. Ongoing product updates require Pro or higher and a master store. Review the export scope and draft setting before confirming a write.

Can I charge a different price on Amazon?

Yes, on Ultra or higher. Set a price-modification rule for Amazon in its store settings. Ongoing price updates follow the product master and the selected rule, so Square and Amazon can use different prices.

Does the tracking number go back to both shops?

Supported shipment updates return to the original order when the connected fulfillment store supplies them. QuickSync does not push carrier or tracking numbers to Square. QuickSync can confirm eligible merchant-fulfilled Amazon shipments with supported carrier and tracking details. Amazon manages FBA shipments.

Does an Amazon order get recreated on Square?

Eligible Amazon orders can create a routed copy in Square when you choose it as your fulfillment store and enable order syncing on Pro or higher. The original stays in its source store. Unsupported directions, order state and your settings can prevent a copy in Square.

What happens if a buyer cancels or I refund them on Square or Amazon?

A refund alone does not restock an item. When the originating platform reports a stock increase, QuickSync propagates the updated quantity between Square and Amazon.

Which plan do I need for Square and Amazon?

For Square and Amazon, Lite starts at $19/month for two stores and 1,000 syncing items and includes inventory syncing. Ongoing product updates and order syncing require Pro or higher; price modification requires Ultra or higher. Choose a plan for both your features and catalogue size. Extra stores are billed at the selected plan rate; see Pricing for current limits.

Connect Square and Amazon

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