Etsy Amazon integration that keeps one stock count across both marketplaces
For sellers listing the same stock on Etsy and Amazon. Both cap SKUs hard — Amazon at 20 characters and Etsy at 32 — so the product code that works here is short, and it has to be the same one on both sides. Amazon tells us the moment something sells, so Etsy is corrected in under a second. Etsy does not announce a sale, so we check it every five minutes for new orders instead.
From $19 a month for two shops · no credit card · connected in about ten minutes · nothing changes until you say so · Updated 18 September 2026
Etsy
AmazonHow to connect Etsy and Amazon
Connecting both shops takes about ten minutes. Then you leave it watching for a day or two to check the counts agree before you switch syncing on.
Connect Etsy
You approve QuickSync from your Etsy account for the shop you want connected.
Connect Amazon
You authorise QuickSync in Seller Central for the marketplaces you sell in.
Let it match your products
We line the two catalogues up by SKU, then by title, and hand you a short list of anything we could not match. You decide what happens to those.
Watch, then switch it on
Leave it watching for a few days and check the numbers agree. When you are happy, let it start making changes, one shop at a time.
What QuickSync syncs between Etsy and Amazon
One row per job, based on how QuickSync connects to Etsy and Amazon today. Where a side does not allow something, the cell says so.
SupportedSupported, with a limitNot supported
| What | Etsy | Amazon |
|---|---|---|
| Stock count | Both ways | Two-way for items you ship, one-way for FBA |
| New listings | We can create and update | We can create and update |
| Prices | Sent, with your rule applied | Sent, with your rule applied |
| Orders in | Into QuickSync | Into QuickSync |
| Tracking back | Sent to the order | Amazon does not accept one from us |
| Photos and options | Etsy allows two option types | Photos, sizes and colours |
| Update speed | Under a second | A second or two |
| Detection speed | Stock every two minutes, orders every five | The moment it happens |
Keep two marketplaces on one warehouse count
Two marketplaces with two counts is how you oversell the same SKU in one afternoon. One warehouse number behind Etsy and Amazon is the fix.
| Two shops, run by hand | Two shops, connected |
|---|---|
| The last one sells in both shops within the same hour | Whichever shop sells it, the other one drops to match |
| Typing the same stock numbers into Etsy and Amazon each morning | One count, sent to both, without anyone opening a spreadsheet |
| Changing a price means editing the same product twice | Change it once and each shop gets the price you set for it |
| Orders in two dashboards, matched up by hand at the end of the week | Every order already matched to the right product |
| A refund leaves your numbers wrong until someone notices | A refund puts the stock back and tells both shops |
| Guessing how stale each shop’s number is | A sale on Etsy is found within five minutes and Amazon is corrected straight after |
One Etsy sale, and how fast it reaches the other shop
Real timings, including the wait. A sale on Amazon is the quicker direction, because Amazon tells us and Etsy does not.
Etsy · order #447114:02:11Etsy41sold hereAmazon41+1.4sCorrecting Amazon takes a second or two once we have the sale. The order is in your packing list with the Etsy order number on it, and a tracking number added later goes back to Etsy on its own.
The other direction is faster: a sale on Amazon reaches Etsy in under a second, because Amazon pushes it to us the moment it happens.
What to know before you connect
Every Etsy Amazon integration has constraints. These are the ones that apply here.
Etsy waits; Amazon does not
An Amazon sale reaches Etsy in under a second. An Etsy sale reaches Amazon on our next look, which is within five minutes. Hold back a little safety stock and that window stops mattering.
FBA inventory stays with Amazon
We always send your count to Amazon, but we only take changes back for items you ship yourself. Anything Amazon stores and ships for you — FBA — keeps its own count, which is Amazon’s to own.
Listings do not publish to Etsy or Amazon on their own
Copying a listing from Etsy to Amazon (or the other way) always waits for you to look at it. Stock is the only thing that moves on its own, and only once you have turned it on.
Etsy allows two option types, and that decides your catalogue
If a product is size, colour and material somewhere else, something has to give before it reaches Etsy.
A listing on Etsy carries two option types at most. A product that lives elsewhere as size, colour and material cannot reach Etsy in that shape: either two of the three merge into one option, or the product becomes more than one listing. Pick which before you connect, because the shape of the Etsy listing is what the Amazon side then has to line up with, and changing it later means changing codes.
Splitting is where the second rule bites. Two listings in one Etsy shop carrying the same code are read as duplicates, and Etsy’s ‘Multiple same SKU’ flag keeps both of them out of sync until you fix it. It is not a warning you can shrug at, because those items genuinely are not being kept level. Break a three-option product into two listings and each one needs a code of its own.
Etsy is on a timer and Amazon truncates at twenty
Two constraints that belong to the platforms rather than to us.
Etsy is read on a schedule because it cannot report in: quantities on a two-minute loop, orders on a five-minute one. That is the honest shape of an Etsy sync and nothing outside Etsy can speed it up. Two minutes on stock is usually fine, though if you sell one-of-a-kind pieces the answer is care over your fastest lines rather than a setting somebody forgot to turn on.
Amazon is the tighter side on length: 20 characters against Etsy’s 32, so 20 governs the pair. Anything above that arrives at Amazon clipped, and a clipped code stops naming the item it came from. Nothing goes red, so the tell is a count that will not move rather than a message. Check the longest codes you have once, before the first sale rather than after an argument about stock.
Three more things to plan around. Your count always goes out to Amazon, but changes only come back for items you post yourself, because stock in an Amazon warehouse keeps its own figure on purpose. Amazon has no field for a tracking number, so that detail stays in QuickSync. And with marketplaces on both sides, neither can be asked to fulfil an order placed on the other.
Two connected shops from $19 a month
Pricing is based on catalogue size, not order volume. Every plan includes two connected shops, and each extra shop adds the plan price again: three shops on Lite is $38 a month.
Lite
$19/mo for two shops1,000 items and up to eight connected integrations, with stock matched on both sides automatically. Enough for Etsy and Amazon on their own, at $19 a month for the two.
Pro
$29/mo for two shops2,500 items and up to eight connected integrations. Listings and orders sync here as well as stock. Most sellers running two shops properly end up here.
Ultra at $69 and Ultra+ at $99 add larger catalogues, price rules and setup help. Every plan starts with a 14-day free trial and no card.
Questions people ask about this pair
How quickly does Amazon update after something sells on Etsy?
Within five minutes. Etsy has no way of telling us the moment a sale happens, so we check it on a short timer instead. Once we have the sale, correcting Amazon takes a second or two. The other direction is much quicker: Amazon tells us straight away. If either shop has an outage, we hold the update and retry until it goes through.
Why has my Etsy listing stopped syncing with Amazon?
Two causes come up most. If two listings in one Etsy shop carry the same code, Etsy marks them ‘Multiple same SKU’ and holds both out of sync until each has its own. The other cause is length: Amazon stops at 20 characters, so a longer code arrives clipped and no longer names the item it left.
How quickly does stock update between Etsy and Amazon?
Etsy cannot report a sale as it happens, so we poll it: quantities every two minutes and orders every five. Changes travel on to Amazon from there. Amazon always receives your figure, but for stock Amazon warehouses and ships we do not take its changes back, so those lines keep a count of their own.
Do I have to re-list my Etsy products on Amazon?
No. We match your existing listings by SKU first, then by title, and hand you whatever we could not match. If you do copy a listing across, watch Etsy: Etsy allows two kinds of option per listing, so a product that is size, colour and material elsewhere has to fold down to two. We show you which products are affected before anything is published.
Can I charge a different price on Amazon?
Yes. Set a rule once for Amazon: a percentage, a fixed uplift, or a price you type yourself. We apply it whenever the price changes, and nothing forces Etsy and Amazon to the same number.
Does the tracking number go back to both shops?
Not to Amazon. Amazon has no way for us to send a tracking number back.
Can I create an order on Amazon from a sale on Etsy?
No. Etsy and Amazon hand orders out and do not accept orders created elsewhere. We pull both into one packing list so you still work from one place; each order stays on the channel it came from.
What happens if a buyer cancels or I refund them on Etsy or Amazon?
The stock goes back. A cancellation or a refund puts the item back into your count and we send the corrected number to both Etsy and Amazon.
Which plan do I need for Etsy and Amazon?
Lite covers Etsy and Amazon. Lite is $19 a month for two shops and holds 1,000 items, with up to eight connected integrations. You would move up a plan for catalogue size, and your bill goes up by another $19 if you connect a third shop.
Connect another sales channel
Each combination has its own page, including the limits that apply to that pair, not a generic Etsy write-up with the logo swapped.
Or read about one shop on its own
Every channel has a page covering exactly what syncs, what does not, and how fast.
Connect Etsy and Amazon and watch one correct the other
Make one test sale and watch the other shop’s count drop. Ten minutes, no card, and nothing changes on either shop until you say so.
No credit card required
Setup guides for this pair
Connect each shop with its own walkthrough, then come back to this page for how Etsy and Amazon stay in step.