eBay Amazon integration that keeps one stock count across both marketplaces

Sell on eBay or Amazon and QuickSync updates the other automatically.

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How to connect eBay and Amazon

  1. Connect eBay

    You sign in to eBay and grant QuickSync access to the selling account.

    ~1 minute
  2. Connect Amazon

    You authorise QuickSync in Seller Central for the marketplaces you sell in.

    ~1 minute
  3. Choose what to sync

    Pick all products or a list, the source store and its locations. Existing products match by SKU.

    ~5 minutes
  4. Start syncing

    Click Start Syncing. Stock aligns from your source store, then stays in step on its own.

    Depends on catalogue size
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Step by stepHow to connect eBaySet up eBay business policiesHow to connect AmazonQuickSync setup guideCheck your SKUs before syncingAll docs

What QuickSync syncs between eBay and Amazon

WhateBayAmazon
Stock countBoth waysTwo-way for items you ship, one-way for FBA
New listingsWe can create and updateWe can create and update
PricesSent, with your rule appliedSent, with your rule applied
Orders inInto QuickSyncInto QuickSync
Tracking backSent to the orderEligible merchant-fulfilled shipments
Photos and optionsPhotos, sizes and coloursPhotos, sizes and colours

Example: follow one eBay sale

For sellers listing the same stock on eBay and Amazon. Amazon’s 20-character SKU is the tighter of the two codes, and anything Amazon holds in FBA keeps its own count: we send stock for those items and take changes back only for the ones you post.

eBay eBay · order #447114:02:11
Classic Tee, Black, M1 × $24.00
Stock before this sale42

Synced automatically
Amazon Amazon updated
ChannelStockUpdated
eBayeBay41sold here
AmazonAmazon41updated

What to know before you connect

Inventory limit

FBA inventory stays with Amazon

We always send your count to Amazon, but we only take changes back for items you ship yourself. Anything Amazon stores and ships for you (FBA) keeps its own count, which is Amazon's to own.

Manual control

Review export and draft settings for eBay and Amazon

Connecting eBay and Amazon imports their catalogues. A confirmed Sync Products export can create missing products. Ongoing product syncing follows your master store on Pro or higher. Use Create as drafts where supported when you want to review copies before publication.

Two marketplaces

Neither side will ship the other’s orders

eBay and Amazon are both marketplaces, and that shapes what this connection can be.

eBay and Amazon are both marketplaces, and a marketplace only knows about the orders placed on it. Neither can be handed a sale that came from the other and asked to pick, pack and post it. That is how both platforms are built rather than a gap in what we do, and it is the first thing to settle before you plan a workflow around this pair.

What is left is the part that causes real trouble: one pile of stock, two listings and no shared count between them. QuickSync sits in the middle and corrects each side from the other. A sale on eBay lowers what Amazon shows, and for items you post yourself an Amazon sale does the same the other way. Orders from both marketplaces land in QuickSync, so you are not reconciling two dashboards by eye.

One side of this pair runs on a timer. eBay has no way to announce a sale, so it gets asked instead: every couple of minutes, stock and orders together. That is a short window rather than no window at all, and on the lines you sell fastest a unit or two of headroom is the cheap way to cover it while you get on with something else.

Sizing your SKUs

Twenty characters is the number that governs

eBay will take 50. Amazon takes 20, and the shorter side always wins.

Items pair up by SKU, so the shorter of the two limits is the one you have to design to. eBay will hold 50 characters. Amazon takes 20, which is the tighter limit in this pair by some distance. A SKU that fits eBay comfortably can still arrive at Amazon shortened, and a shortened SKU no longer matches the item it came from.

Nothing errors when this happens, which is what makes it awkward. We truncate at the channel’s limit rather than refusing to send, so the connection stays green and the item simply stops pairing with itself. You find out weeks later when one count has drifted away from the other. Twenty characters goes quickly if your SKUs are built out of words, so sort by length and look at the top of the list first.

QuickSync can return supported carrier and tracking details to eligible merchant-fulfilled Amazon orders. Amazon manages FBA shipments. Supported shipment updates return to the order they originated from, after the fulfillment store supplies them.

Questions people ask about this pair

How do I connect eBay to Amazon?

You sign in to eBay and grant QuickSync access to the selling account. You authorise QuickSync in Seller Central for the marketplaces you sell in. Then match products by SKU, choose which shop holds the true count on day one and turn the sync on. Keep SKUs within 20 characters, Amazon’s limit.

Can I sync inventory between eBay and Amazon?

Yes. Neither marketplace reads the other’s catalogue, so it takes a tool in the middle. QuickSync matches items by SKU and holds one count across both, so an eBay sale lowers what Amazon shows. Design SKUs to 20 characters or fewer, because that is Amazon’s limit and the tighter of the two.

Can Amazon fulfil my eBay orders?

No. Both eBay and Amazon are marketplaces, and neither can be told to fulfil an order that came from the other. That is their constraint rather than something we are missing. What we handle is the stock count and the orders themselves, which arrive in QuickSync from both sides.

Do I have to re-list my eBay products on Amazon?

No. Existing eBay and Amazon listings match by SKU. A separate Sync Products export can create missing products. Ongoing product updates require Pro or higher and a master store. Review the export scope and draft setting before confirming a write.

Can I charge a different price on Amazon?

Yes, on Ultra or higher. Set a price-modification rule for Amazon in its store settings. Ongoing price updates follow the product master and the selected rule, so eBay and Amazon can use different prices.

Does the tracking number go back to both shops?

Supported shipment updates return to the original order when the connected fulfillment store supplies them. Supported tracking details can return to the originating eBay order. QuickSync can confirm eligible merchant-fulfilled Amazon shipments with supported carrier and tracking details. Amazon manages FBA shipments.

Can I create an order on Amazon from a sale on eBay?

No. eBay and Amazon hand orders out and do not accept orders created elsewhere. We pull both into one packing list so you still work from one place; each order stays on the channel it came from.

What happens if a buyer cancels or I refund them on eBay or Amazon?

A refund alone does not restock an item. When the originating platform reports a stock increase, QuickSync propagates the updated quantity between eBay and Amazon.

Which plan do I need for eBay and Amazon?

For eBay and Amazon, Lite starts at $19/month for two stores and 1,000 syncing items and includes inventory syncing. Ongoing product updates and order syncing require Pro or higher; price modification requires Ultra or higher. Choose a plan for both your features and catalogue size. Extra stores are billed at the selected plan rate; see Pricing for current limits.

Connect eBay and Amazon

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