Amazon Squarespace integration that keeps one stock count

Sell on Amazon or Squarespace and QuickSync updates the other automatically.

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How to connect Amazon and Squarespace

  1. Connect Amazon

    You authorise QuickSync in Seller Central for the marketplaces you sell in.

    ~1 minute
  2. Connect Squarespace

    You generate an API key in Squarespace and paste it into QuickSync.

    ~1 minute
  3. Choose what to sync

    Pick all products or a list, the source store and its locations. Existing products match by SKU.

    ~5 minutes
  4. Start syncing

    Click Start Syncing. Stock aligns from your source store, then stays in step on its own.

    Depends on catalogue size
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Step by stepHow to connect AmazonHow to connect SquarespaceQuickSync setup guideCheck your SKUs before syncingAll docs

What QuickSync syncs between Amazon and Squarespace

WhatAmazonSquarespace
Stock countTwo-way for items you ship, one-way for FBABoth ways
New listingsWe can create and updateWe can create and update
PricesSent, with your rule appliedSent, with your rule applied
Orders inInto QuickSyncInto QuickSync
Tracking backEligible merchant-fulfilled shipmentsSent to the order
Photos and optionsPhotos, sizes and coloursPhotos, sizes and colours

Example: follow one Squarespace sale

For Squarespace shops that also list on Amazon. Amazon cuts a SKU at 20 characters against Squarespace’s 60, and it keeps its own count for anything held in FBA: your stock always goes out to Amazon, and only the items you ship yourself come back.

Squarespace Squarespace · order #447114:02:11
Classic Tee, Black, M1 × $24.00
Stock before this sale42

Synced automatically
Amazon Amazon updated
ChannelStockUpdated
SquarespaceSquarespace41sold here
AmazonAmazon41updated

What to know before you connect

Inventory limit

FBA inventory stays with Amazon

We always send your count to Amazon, but we only take changes back for items you ship yourself. Anything Amazon stores and ships for you (FBA) keeps its own count, which is Amazon's to own.

Manual control

Review export and draft settings for Amazon and Squarespace

Connecting Amazon and Squarespace imports their catalogues. A confirmed Sync Products export can create missing products. Ongoing product syncing follows your master store on Pro or higher. Use Create as drafts where supported when you want to review copies before publication.

Which way stock moves

FBA stock is Amazon’s to count, not ours

We always send your figure out. What comes back depends on who ships the item.

Every stock change we know about goes out to Amazon, so a Squarespace sale lowers what Amazon shows. The return trip is where the rule sits. Where you pack and post an item yourself, Amazon’s own adjustments come back to us and carry on to Squarespace. Where Amazon warehouses and ships it, we do not touch that figure. Which of your items are meant to agree depends entirely on that split.

The reason is that Amazon knows its own shelves. What happens inside those warehouses, from receipts to damages to returns, never comes past us, so writing our number over Amazon’s would be a guess dressed up as a sync. Leaving that count where it is means the items it covers are not supposed to match your Squarespace figure. A book number that quietly disagrees with a warehouse is worse than none.

Two things to check

Twenty characters, and a timer on one side

Amazon has the tightest SKU limit here; Squarespace has the one gap in reporting.

Squarespace will hold 60 characters of SKU. Amazon takes 20, which is the tightest limit we deal with anywhere. Since matching happens on the SKU, anything longer is truncated on the way to Amazon and then pairs with nothing. Codes built out of words reach twenty faster than you would think, so read your longest ones before you connect rather than after a count has drifted.

The timing gap is on the Squarespace side and it is narrow. Squarespace tells us about orders as they happen, but not about a quantity you edit yourself, so we check for that every couple of minutes. If you adjust a number in Squarespace and expect Amazon to know within seconds, that is the one case on this pair where you will be waiting.

QuickSync can return supported carrier and tracking details to eligible merchant-fulfilled Amazon orders. Amazon manages FBA shipments. Supported shipment updates return to the order they originated from, after the fulfillment store supplies them.

Questions people ask about this pair

How do I connect Amazon to Squarespace?

You authorise QuickSync in Seller Central for the marketplaces you sell in. You generate an API key in Squarespace and paste it into QuickSync. Then match products by SKU, choose which shop holds the true count on day one and turn the sync on. Keep SKUs within 20 characters, Amazon’s limit.

Can I sync Amazon inventory with a Squarespace store?

Yes, matched by SKU, with two caveats. Amazon truncates any SKU longer than 20 characters, so design to that. And stock that Amazon holds and ships keeps its own count deliberately, so those items are not meant to follow your Squarespace figure. Items you ship yourself sync in both directions.

Does QuickSync send tracking numbers to Amazon?

Supported shipment updates return to the original order when the connected fulfillment store supplies them. QuickSync can confirm eligible merchant-fulfilled Amazon shipments with supported carrier and tracking details. Amazon manages FBA shipments. Supported tracking details can return to the originating Squarespace order.

Do I have to re-list my Amazon products on Squarespace?

No. Existing Amazon and Squarespace listings match by SKU. A separate Sync Products export can create missing products. Ongoing product updates require Pro or higher and a master store. Review the export scope and draft setting before confirming a write.

Can I charge a different price on Squarespace?

Yes, on Ultra or higher. Set a price-modification rule for Squarespace in its store settings. Ongoing price updates follow the product master and the selected rule, so Amazon and Squarespace can use different prices.

Does the tracking number go back to both shops?

Supported shipment updates return to the original order when the connected fulfillment store supplies them. QuickSync can confirm eligible merchant-fulfilled Amazon shipments with supported carrier and tracking details. Amazon manages FBA shipments. Supported tracking details can return to the originating Squarespace order.

Can I create an order on Squarespace from a sale on Amazon?

No. Amazon and Squarespace hand orders out and do not accept orders created elsewhere. We pull both into one packing list so you still work from one place; each order stays on the channel it came from.

What happens if a buyer cancels or I refund them on Amazon or Squarespace?

A refund alone does not restock an item. When the originating platform reports a stock increase, QuickSync propagates the updated quantity between Amazon and Squarespace.

Which plan do I need for Amazon and Squarespace?

For Amazon and Squarespace, Lite starts at $19/month for two stores and 1,000 syncing items and includes inventory syncing. Ongoing product updates and order syncing require Pro or higher; price modification requires Ultra or higher. Choose a plan for both your features and catalogue size. Extra stores are billed at the selected plan rate; see Pricing for current limits.

Connect Amazon and Squarespace

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