TikTok Shop Squarespace integration that keeps one stock count

Sell on TikTok Shop or Squarespace and QuickSync updates the other automatically.

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How to connect TikTok Shop and Squarespace

  1. Connect TikTok Shop

    You approve QuickSync in TikTok Shop Seller Center for the shop you want connected.

    ~1 minute
  2. Connect Squarespace

    You generate an API key in Squarespace and paste it into QuickSync.

    ~1 minute
  3. Choose what to sync

    Pick all products or a list, the source store and its locations. Existing products match by SKU.

    ~5 minutes
  4. Start syncing

    Click Start Syncing. Stock aligns from your source store, then stays in step on its own.

    Depends on catalogue size
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Step by stepHow to connect TikTok ShopTikTok Shop FAQsHow to connect SquarespaceSquarespace FAQsQuickSync setup guideCheck your SKUs before syncingAll docs

What QuickSync syncs between TikTok Shop and Squarespace

WhatTikTok ShopSquarespace
Stock countBoth waysBoth ways
New listingsWe can create and updateWe can create and update
PricesSent, with your rule appliedSent, with your rule applied
Orders inInto QuickSyncInto QuickSync
Tracking backSent to the orderSent to the order
Photos and optionsPhotos, sizes and coloursPhotos, sizes and colours

Follow one Squarespace sale

For Squarespace shops that also sell on TikTok Shop. Neither side can be handed an order to fill, so both stay places customers buy from rather than places you dispatch from. Orders from each land in QuickSync and you pack from wherever you already do.

Squarespace Squarespace · order #447114:02:11
Classic Tee, Black, M1 × $24.00
Stock before this sale42

Synced automatically
TikTok Shop TikTok Shop updated
ChannelStockUpdated
SquarespaceSquarespace41sold here
TikTok ShopTikTok Shop41updated

What to know before you connect

Inventory limit

Matching TikTok Shop and Squarespace comes first

We line the TikTok Shop and Squarespace catalogues up by SKU, and hand you whatever we could not match. Clicking Start Syncing aligns matched inventory from your selected source location.

Manual control

Listings do not publish to TikTok Shop or Squarespace on their own

Copying a listing from TikTok Shop to Squarespace (or the other way) always waits for you to look at it. Stock is the only thing that moves on its own, and only once you have turned it on.

Where the lag is

Squarespace announces orders but not your own edits

The one asymmetry on this pair, and it only shows up when you change a quantity by hand.

A Squarespace order reaches us as soon as it is placed. A number you type into Squarespace yourself does not, because there is no announcement for it, so we check every couple of minutes and pick it up on the next look. That is the only lag on this pair, and it sits in an odd place: the fast path is a customer buying something, the slow path is you doing a stock take.

It matters if your habit is to adjust a Squarespace quantity and then check straight away whether the other side agrees. Give it a couple of minutes and it will. Sales are the case that has to be quick, and those are the case Squarespace does announce, so the lag lands where it does least damage. The stock take is the part that can wait.

SKU length

Fifty characters is the ceiling for both

TikTok Shop is the tighter side, and matching is entirely a SKU question.

Squarespace will hold 60 characters of SKU and TikTok Shop takes 50, so 50 governs. It is not a tight limit as these things go, but the failure mode is the quiet one: anything longer is truncated on the way to TikTok Shop and then stops matching the item it came from. Nothing errors, nothing turns red, and the count for that item simply stops moving.

Which makes this a five-minute check rather than a project. Sort by SKU length, look at the top of the list, shorten anything over 50 before you connect. Doing it first is much cheaper than working out later why one line drifted while everything around it behaved, because by then you are comparing two catalogues by hand.

Everything else about this pair is ordinary. One storefront and one marketplace, items paired by SKU, one count held between them so a TikTok Shop sale lowers the website and a website sale lowers TikTok Shop. If you have been expecting a caveat beyond the SKU length and the stock-edit timing, there is not one on this pair.

Questions people ask about this pair

How do I connect TikTok Shop to Squarespace?

You approve QuickSync in TikTok Shop Seller Center for the shop you want connected. You generate an API key in Squarespace and paste it into QuickSync. Then match products by SKU, choose which shop holds the true count on day one and turn the sync on. Keep SKUs within 50 characters, TikTok Shop’s limit.

Can I sync inventory between TikTok Shop and Squarespace?

Yes. Items pair up by SKU and one count is held between them, so a sale on either side lowers the other. Keep SKUs inside 50 characters, which is the TikTok Shop limit and the tighter of the two. Anything longer is truncated on the way across and then stops matching.

Do I have to re-list my TikTok Shop products on Squarespace?

No. We match your existing TikTok Shop and Squarespace listings by SKU, and hand you a short list of whatever we could not match. You can also copy a listing from one side to the other if you want it in both places; that step always waits for you.

Can I charge a different price on Squarespace?

Yes. Set a rule once for Squarespace: a percentage, a fixed uplift, or a price you type yourself. We apply it whenever the price changes, and nothing forces TikTok Shop and Squarespace to the same number.

Does the tracking number go back to both shops?

Yes. When you add a tracking number to an order, we send it back to whichever of TikTok Shop or Squarespace the order came from, and the buyer gets the shop’s normal notification.

Can I create an order on Squarespace from a sale on TikTok Shop?

No. TikTok Shop and Squarespace hand orders out and do not accept orders created elsewhere. We pull both into one packing list so you still work from one place; each order stays on the channel it came from.

What happens if a buyer cancels or I refund them on TikTok Shop or Squarespace?

A refund alone does not restock an item. When the originating platform reports a stock increase, QuickSync propagates the updated quantity between TikTok Shop and Squarespace.

Which plan do I need for TikTok Shop and Squarespace?

Lite covers TikTok Shop and Squarespace. Lite is $19 a month for two shops and holds 1,000 items, with up to eight connected integrations. You would move up a plan for catalogue size, and your bill goes up by another $19 if you connect a third shop.

Connect TikTok Shop and Squarespace

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